Indian Journal of Marketing
Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.
Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.
Editor-in-Chief |
Satya Gilani |
---|---|
Publication Mode |
Online Version ,Print Version |
Frequency |
Monthly |
Publisher/s |
Associated Management Consultants Pvt. Ltd. |
Indexed In |
i-Scholar ,J-Gate ,SCOPUS ,UGC Care ,ABDC |
ISSN (Print) |
0973-8703 |
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Categories: Online Journals, Print Journals
Tags: ABDC, i-Scholar, J-Gate, SCOPUS, UGC Care
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