Relationship of Social Responsibility with Competitive Advantage in Sanandaj Governmental Banks


Affiliations

  • Master in Business Administration, Financial Department, Azad University, Sanandaj, Iran, Islamic Republic of
  • Master in Executive Management, Strategic Oriention, Sanandaj Branch, Islamic Azad University, Ahvaz, Iran, Islamic Republic of
  • Ph.D. Candidate in Educational Psychology, Young Researchers and Elite Club,Sanandaj Branch,Islamic Azad University, Sanandaj, Iran, Islamic Republic of
  • Ph.D. Candidate in Marketing Management, Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran, Islamic Republic of
  • Ph.D. Candidate in Marketing Management, Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran, Islamic Republic of

Abstract

Social responsibility is one of the most important elements of the existential philosophy of organizations, so that the importance of observing it by organizations in comparison with other organizations can create a competitive advantage for them. In this paper, we try to examine the relationship of social responsibility with its four components (economic responsibilities, legal responsibilities, ethical responsibilities, and humanitarian responsibilities) with competitive advantage. This is an applied research and research method is descriptive of survey type and a questionnaire has been used to collect data. The statistical population of this research is the employees and clients of the National Bank of Sanandaj which were analyzed and analyzed using parametric statistical tests. The results of the research show that there is a positive and significant relationship between social responsibility and its components with competitive advantage, among which is the moral responsibility of the bank because it adheres to ethical principles and protects personal secrets and fair and non-discriminatory treatment with Its customers have the most relationship with a competitive advantage.

Keywords

Competitive Advantage, Government Banks, Sanandaj City, Social Responsibility

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