Survey Analysis on the usage and Impact of Whatsapp Messenger


  • Indira Gandhi National Open University, SOCIS, New Delhi, 110030, India


WhatsApp is a popular mobile application for providing instant messaging service in smartphones. It uses Internet services to communicate different type of text and multimedia messages between users or groups. Its users worldwide have crossed the figure of one billion in February 2016. The effect of WhatsApp on our lives, culture, and society keeps on increasing. It is also becoming popular tool for marketing in businesses and publicity in politics. This growth has also drawn the attention of researchers to understand the implications and effect of WhatsApp on its user’s social and personal life. We investigated the usage and effect of WhatsApp in the regions of Northern India. We performed an internet based survey using open-source Lime survey software and obtained responses. Total 460 responses had been received in which only 136 responses were considered for analysis those have completed all questions and having more than 18 years of age. The users in India made a slow shift from all social networking sites to WhatsApp in a quick span of time. This survey results show that there is a significant impact of WhatsApp on its users. Around 66% of WhatsApp users believe that WhatsApp has improved their relationship with friends. More than 63% of its users think it is not harmful for them. There are several other analyses presented in this paper based on age-groups and gender of WhatsApp users. This survey analysis may be useful for academicians and researchers for understanding the behavior of WhatsApp users and reflect the possibility of using WhatsApp in education, social services and governance.


Instance Messenger, Impact, Survey, Usage, WhatsApp

Full Text:


Number of monthly active WhatsApp users worldwide from April 2013 to February 2016 (in millions). Available from:

Available from: technology/ shortcuts/2012/dec/04/WhatsApp-new-text-messaging

Available from:

Available from:

What Makes Smartphone Users Satisfied with the Mobile Instant Messenger? Social Presence, Flow, and Self-disclosure Seongwon Park1, Kwangsu Cho1and Bong Gyou Lee International Journal of Multimedia and Ubiquitous Engineering. 2014; 9(11):315–24.

Jang YJ, Kim CW. The Evolution of Smarthphone Market and the Effect by Android. Journal of KIISE. 2010; 28(5):48–56.

Privacy Implications of Presence Sharing in Mobile Messaging Applications Andreas Buchenscheit,1;3 Bastian Könings,2 Andreas Neubert,3Florian Schaub,4 Matthias Schneider, 3 Frank Kargl

The Impact of WhatsApp Messenger Usage on Students Performance in Tertiary Institutions in Ghana Johnson Yeboah (Lecturer)*,George Dominic Ewur (Lecturer) Journal of Education and Practice. Available from: 2014; 5(6). ISSN 2222-1735 (Paper) ISSN 2222-288X (Online) Vol.5, No.6, 2014.

WhatsApp: A Trend Setter in Mobile Communication among Chennai Youth Ms. Jisha K1, Dr. Jebakumar , IOSR Journal Of Humanities And Social Science (IOSR-JHSS). 2014 Sep; 19(9), VII:01-06 . e-ISSN: 2279-0837, p-ISSN: 2279-0845. Available from:

Walter UYS, Aadilah MIA, Gary Jeffrey J, Haythem VS. Smartphone Application Usage Amongst Students at a South African University, IIMC International Information Management Corporation, 2012 . Available from: istafrica_paper_ref_60_doc_4812.pdf

WhatsApp buyout on social media Strategist Team. 2014 Mar 3. Available from:


  • There are currently no refbacks.