Zomato using SERVQUAL Applications to Provide Services to the User to Discover Restaurants


Affiliations

  • Maharaja Agarsen Institute of Technology, New Delhi, India

Abstract

Services are the type of economic activity that is intangible and is consumed at the point of sale. In today's world service sector contributes 64.80% in GDP. Zomato is one of the most popular applications that provide services to the user to discover restaurants. But many a times it happens that they fail to satisfy their users that leads to losses and reduced user loyalty. In this research article, we have conducted a survey, to find out where zomato is lacking in terms of user satisfaction. To find out the service quality of the zomato SERVQUAL is used. SERVQUAL is an instrument that is used to check and identify the service quality in terms of user's perception and expectation. It consists of 22 statements covering the dimensions of service quality. Five dimensions of this are tangibility, reliability, responsiveness, assurance and empathy. Descriptive research design is used for this study, where the data is collected through the questionnaire and hypothesis is done to find out the gap i.e. difference between the perceived service and expected service. The data collected for this research is from primary sources. The service quality model developed by Zeithamal, Parsuraman and Berry (1988) has been used in the present study.

Keywords

Assurance, Empathy, Five Dimensions, Reliability, Responsiveness, SERVQUAL, Tangibility, T-Test, Zomato.

Subject Discipline

Marketing management

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References

Availaible from: www.zomato.com

Parasuraman A, Zeithaml VA, Berry LL. Servqual. Journal of retailing. 1988; 64(1):12-40.

Lakar P, Samal SP, Muthupandi SR, Patil NB. Smart web miner- extending web browser with mining framework based on user behavior & web-of-thing patterns for web personalization.


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