The Seventh ‘P’ in Marketing Mix-The Process: An Empirical Study

Abstract

The revolution of Indian industry during the last decade has witnessed an accelerating and significant rise in the retail sector. With various prominent modern retail formats that have paved avenue to the large global players to explore large market potential in the Indian economy have in fact given a rich shopping experience to the retail consumers. Indian retail drastically changed its move from traditional market commonly known as an unorganised retail market to modernization of organised retail sector by evolving new ways of retailing. But the scenario of a restless queue of consumers waiting for billing their select items in the organized retail outlets is not uncommon. Hence, the present study exposes the factors determining their opinion on billing process and that of the problems faced in this regard.