Customers’ Satisfaction and Problems Faced towards E-Banking Services in Select Banks of Erode Distric
Authors
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Department of Commerce (SF), Vellalar College for Women (Autonomous), Erode, Tamil Nadu ,IN
S. Saraswathi
DOI:
https://doi.org/10.15613/hijrh/2016/v3i2/136499Keywords:
E-Banking, Expectations, Problems, Satisfaction.Abstract
Banking industry renders various types of banking and subsidiary services to its customers. In the service sector, the banking segment has been the fastest growing segment. Technology is a very dynamic force which drives a paradigm shift in the competitive landscape of the financial services and banking industry, influencing the way their products and services are dispensed with. Consequently, the banking sector is exposed to increased competition and growing consumer awareness necessitating the application of information technology to offer better customer services with efficiency. However, the satisfaction level of banking customers varies according to their experience, perception and social background. It is imperative for the banks to increase the level of satisfaction of its customers in order to build its goodwill. The present study examines the level of satisfaction of the respondents and the problems faced by them in availing E-banking services.
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