Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood


  • Delhi University, Department of Foods and Nutrition, Lady Irwin College, New Delhi, 110 001, India


Advertisements are among the most visible of the marketing strategy and have been the subject of great deal of attention in the last ten to fifteen years. The objectives of advertising by food company are growth and profit by increasing purchase. Advertising is an important aid in 'optimizing consumer choice" because it Informs potential purchasers of a product, its existence and attributes.

Subject Discipline

Health Care and Hospital Management

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