Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood

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Authors

  • Sonia Chopra
     Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001 ,IN
  • Salila Thomas
     Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001 ,IN
  • Kalyani Singh
     Department of Foods and Nutrition, Lady Irwin College, Delhi University, New Delhi - 110 001 ,IN

Abstract

Advertisements are among the most visible of the marketing strategy and have been the subject of great deal of attention in the last ten to fifteen years. The objectives of advertising by food company are growth and profit by increasing purchase. Advertising is an important aid in 'optimizing consumer choice" because it Informs potential purchasers of a product, its existence and attributes.

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Published

2000-04-01

How to Cite

Chopra, S., Thomas, S., & Singh, K. (2000). Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood. The Indian Journal of Nutrition and Dietetics, 37(4), 116–123. Retrieved from http://informaticsjournals.com/index.php/ijnd/article/view/7007

Issue

Volume 37, Issue 4, April 2000

Section

Original Articles

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