Impact of Salesforce Commitment on Sales Organisation

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Authors

  • Zoha Fatima
     ,IN

Keywords:

Commitment, Consequences, Salesforce

Abstract

Organisational profit is largely contingent on salesforce commitment. Salesforce commitment has a deep impact on salespeople as well as sales organisation. This paper makes a modest attempt to identify the important consequences of salesforce commitment based on research studies over a period of three decades (1984-2013). The study brings out salesforce commitment as an important variable through its multiple effects on salesforce characteristics, salesforce performance and sales organisation effectiveness. Implications and directions for future research are also indicated.

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Published

2018-05-16

How to Cite

Fatima, Z. (2018). Impact of Salesforce Commitment on Sales Organisation. Journal of Business Thought, 8, 104–130. Retrieved from http://informaticsjournals.com/index.php/jbt/article/view/21200

Issue

Volume 8 April 2017- March 2018

Section

Article

License

All the articles published in JBT are distributed under a creative commons license. The journal allows the author(s) to hold the copyright of their work (all usages allowed except for commercial purpose).
Received 2018-05-16
Accepted 2018-05-16
Published 2018-05-16

 

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