Brand Management and Core Competitiveness Enhancement of Mining Companies

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Authors

  • Miao Yujun
     Economic Management Academy, Qiqihaer University, Qiqihaer, 161006 ,CN
  • Shi Shuyuan
     Economic Management Academy, Qiqihaer University, Qiqihaer, 161006 ,CN
  • Li qi
     Economic Management Academy, Qiqihaer University, Qiqihaer, 161006 ,CN
  • Liu Weixin
     Economic Management Academy, Qiqihaer University, Qiqihaer, 161006 ,CN

Keywords:

Mining Company, Core Competitiveness, Brand Management.

Abstract

Nowadays, remarkable immolations and charges are taking place deeply and continuously in the marketing area of a mining company brand operation is a strategic problem of operation which relates to the enterprise’s life. This article elaborates the creative meaning of the running of the business enterprise, and it emphasizes from establishing a mining company brand operating, erecting the key of the brand operation, enhancing the key of the mining company brand operation to carrying on the analysis of mining company brand value accurately and so on, in which it has discussed about the problem of the design and the practice of a mining company brand operation.

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Published

2022-10-23

How to Cite

Yujun, M., Shuyuan, S., qi, L., & Weixin, L. (2022). Brand Management and Core Competitiveness Enhancement of Mining Companies. Journal of Mines, Metals and Fuels, 66(9), 724–727. Retrieved from http://informaticsjournals.com/index.php/jmmf/article/view/31790

Issue

Volume 66, Issue 9, September 2018

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

References

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