A Study of Investment Behavior of Households in Virudhunagar District


  • Ayya Nadar Janaki Ammal College, Department of Commerce, Sivakasi, India
  • Sri Krishna College of Engineering, Department of Management Studies, Coimbatore, India


Investment of hard earned money is a crucial activity of every human being. Investment is the commitment of funds which have been saved from current consumption with the hope that some benefits will be received in future. Thus, it is a reward for waiting for money. Savings of the people are invested in assets depending on their risk and return demands, safety of money, liquidity, the available avenues for investment, various financial institutions, etc. On the other hand, the savings provide capital to industry, economic development to the country. In developing country like India, household savings is the major source of capital for economic activities. The study helps to understand the knowledge and behavior of households, the major provider of funds to economic activities of the country. Hence, a study of investment behavior of households has made with the objective of understanding the level of knowledge of households about investment.


Investment, Behavior, Risk, Households, Return.

Subject Discipline

Financial Management

Full Text:


Avadhani, V. A. (1998). Investment Management. Bombay: Himalaya Publishing House.

Abhijeet, C. & Ravinder, K. (2011). Determinants of Individual Investor Behavior: An Orthogonal Linear Transformation Approach. Available at http://mpra.ub.uni-muenchen.de/29722/MPRA Paper No. 29722, posted 22. March 2011 16:11 UTC.

Chaturvedi, M., & Khare, S. (2012). Study of saving pattern and investment preferences of individual household in India. International Journal of Research in Commerce and Management. 3(5), 115–120.

Davar, Y. P., & Gill, S. (2009). Antecedents of households’ investment decision-making process: A study of the Indian households. South Asian Journal of Management, 16(4), 44–75.

Gupta, S. P. (2011). Statistical Methods. New Delhi: Sultan Chand and Sons.

Gupta, L. C., Gupta, C.P., & Jain, N. (2001). Indian Households’ Investment Preferences: A Survey. Society of Capital Market Research and Development. New Delhi: Alankrit Printers.

Gupta, L. C., & Jain, N. (2008). Indian Households’ Investment Preferences: The Third All India investors’ Survey. Society for Capital Market Research and Development.

Geetha, N., & Ramesh, M. (2011). A study of people’s preferences in investment behavior. IJEMR, 1(6), 1–10.

Josiah, A., Odera, E. O., & Mactosh, O. (2012). The Behavior and Financial Performance of Individual Investors in the Trading Shares of Companies Listed At the Nairobi Stock Exchange, Kenya. Journal of Finance and Investment Analysis, 1(3), 33–60.

Kothari, C. R. (2003). Research Methodology. New Age International Publishers.

Kim, K. A., & John, R. N. (2003). The Behavior and Performance of Individual Investors in Japan.

Leon, G. S., & Leslie L. K. (2003). Consumer Behavior. New Delhi: Prentice Hall of India.

Lubna, A., & Sana, M. (2013). Factors Affecting Investment Behavior among Young Professionals. International Journal of Technical Research and Applications, 1(2), 27–32.

Murithi, S. S., Narayanan, B., & Arivazhagan, M. (2012). Investors Behavior in Various Investment Avenues – A Study. International Journal of Marketing and Technology, 2, 36–45.

Mandeep, K. & Tina, V. (2012). Understanding Individual Investor’s Behavior: A Review of Empirical Evidences. Pacific Business Review International. 5(6), 10–18.

Nagy, R. A. & Obenberger R. W. (1994). Factors Influencing Investors Behavior. Financial Analyst Journal, 50, 63–68.

Philip, K. (2003). Marketing Management. Delhi: Pearson Education.

Preethi, S. (1998). Investment Management. Bombay: Himalaya Publishing House.

Puneet, B. (2014). Insights into Awareness Level and Investment Behavior of Salaried Individuals towards Financial Products. International Journal of Engineering, Business and Enterprise Applications, 8(1), 53–57.

Saloni, R. & Bhuvan, L. (2013). Behavior of Investors towards Investment. Indian Journal of Applied Research, 3(10), 1–2.

Shahbaz, N. & Mahmood, K. (2004). Saving-investment Behavior in Pakistan: An Empirical Investigation. The Pakistan Development Review. 43(4), 665–682.

Shanmuga, S. V. & Bala, K. V. (2011). Investment decision-making – a behavioral approach. International Journal of Business innovation & Research, 4(6), 432–444.

Suman, C. & Sabat, K. D. A Study of Saving and Investment Behavior of Individual Households – An Empirical Evidence from Orissa.


  • There are currently no refbacks.