User-Library Interface: A Key Approach to LIS Marketing


Affiliations

  • Kota Open University, Kota, India

Abstract

Ultimate goal of all library and information service activities is to provide access to maximum user satisfaction or delight. The paper describes the importance of relationship between user and L&I centre, which provides L&I managers to understand users in the best way and involves strategies to improve access, quality and offerings and overall, committed to user satisfaction or delight. A model for user-relationship in L&I centres is also outlined.

Keywords

Marketing, Relationship in LIS Marketing, User-Library Relationships User Satisfaction, User Service.

Subject Discipline

Library Management

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