SRELS Journal of Information Management

Marketing of Technical Information Products and Services: Tips and Techniques


Affiliations

  • Informatics (India) Pvt. Ltd., Bangalore, 560 003, India

Abstract

Focuses on promoting technical information products and services. Presents marketing tips and techniques and lists various promotional activities.

Keywords

Marketing, Information Products, Planning, Promotional Strategies, Advertising.

Subject Discipline

Library Management

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