Modeling Business Performance using Marketing Capabilities and Competitive Strategies of Iranian Telecom Industry


Affiliations

  • Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran, Islamic Republic of

Abstract

The overall purpose of this study was the modeling of the structural relationships between marketing capabilities, competitive strategy and business performance in the Huawei Iranians service telecom industry. Instruments for gathering data needed is used to analyze the hypothesis of the present study was a questionnaire, that standard questionnaire was used to measure variables. The sample of the study included all employees of Huawei service units Iranians are formed. Using a sample of 318 subjects was selected randomly. Cronbach’s alpha was used to determine the reliability of the results show the power of research tools for gathering information was provided. For statistical analysis, descriptive and inferential statistical methods were used. The data in SPSS software and statistical tests applied Lisrel with respect to this research, were analyzed. The results indicate that all hypotheses were confirmed in the study are significant. Finally, at the end of proposals to strengthen the relationships between variables is expressed.

Keywords

Business Performance, Competitive Strategy, Huawei Technologies Services Iranian Company, Market Orientation

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