It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer by Kishore Biyani with Dipayan Baishya


Affiliations

  • Bhavan-Marshall MBA Programme, Bangalore, India

Abstract

The book under review is a business travelogue very intimately woven in a sequence of ten chapters. The book is not just Kishore Biyani's (KB) personality or success story. It is neither another family business growth revealed nor unfolded. KB's story is of success brought about by a business family supported by internal customers and the society. KB as an adolescent was a rebellion. His ability to question anything which is not amenable to logic and searching for solutions built up the entrepreneur who was ready to take on challenges! Business, time and opportunity waits for none! KB waited to strike at! The story begins with created and excited customers in a queue for picking up products to optimize their baskets in two major cities - Kolkata and Mumbai.

Keywords

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Subject Discipline

Financial Management

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