VISWANATH, N. S. Marketing Management: Global Perspective Indian Context - Fourth Edition. DHARANA - Bhavan’s International Journal of Business, [S. l.], v. 4, n. 1, p. 64–66, 2017. Disponível em: https://informaticsjournals.com/index.php/dbijb/article/view/18022. Acesso em: 4 may. 2024.