Viswanath, N. S., and Basanna S. Patagundi. “Marketing Management - Global Perspective Indian Context - Fifth Edition by V. S. Ramaswamy and S. Namakumari”. DHARANA - Bhavan’s International Journal of Business 7, no. 2 (December 11, 2013): 87–91. Accessed April 28, 2024. https://informaticsjournals.com/index.php/dbijb/article/view/16104.