DHARANA - Bhavan's International Journal of Business

Editorial

. . — Mon, 21 Oct 2019 00:00:00 +0000

No Abstract.

Financial Inclusion and Its Measurement

T. V. Srinivas, N.S. Viswanath, T.V. Raju — Mon, 21 Oct 2019 00:00:00 +0000

This short article dwells upon the concept of financial inclusion (FI) of a population, discusses it around the banking sector and its role in this context. It then considers measuring FI and suggests a few new quantitative measures of the same, along with their data requirements, which are not difficult to meet in practice. A brief mention is made about the Pradhan Mantri Jan Dhan Yojana (PMJDY) and its implications. Scope for some further work is indicated.

Application of ICT effectiveness in Teaching Process in Management Education - An Analysis

C. Shanath Kumar, A.M. Suresh — Mon, 21 Oct 2019 00:00:00 +0000

As India moves ahead on the pervasive usage of technology on all spheres of life, our educational institutions cannot be falling behind in catching up with the pace. Karnataka is at the forefront of the technology thrust and it is only natural that the students and faculty members of the educational institutions would aspire to be in the forefront of using Information and communication technologies in teaching and learning. This paper attempts to capture the mood and preparedness of the professors in the Business Management educational institutions in Karnataka through an exploratory study of ICT effectiveness in teaching process. The study extends across eight premier institutions of Karnataka and presents the data from about 500 professors of Management education. The results indicate that approximately more than 50% of the professors are positive about the effectiveness of ICT in teaching but are tentative when it comes to their ability to use innovative tools to improve student learning. This may indicate the need for more awareness and training with provision of required infrastructure and connectivity in the institutions.

The Service Sector as India's Road to Economic Growth: An analysis

Bhupendra Singh Hada, Ashish Suri — Mon, 21 Oct 2019 00:00:00 +0000

Services are tasks or functions, which are performed by a group or an individual, for which price is decided on the basis of demand if that particular service is available in the related market. Services are sometimes referred to as intangible goods. The consumption is done only at the point of production. Services are typically non-transferable that means they cannot be resold or purchased at a different price. In an economy the service sector plays a vital role in the resource allocation process. The service industry is not only the World's largest industry, but also contributes major portion in GDP. It generates three times more employment as compared to the manufacturing sector. The contribution of the service industry to the GDP of countries like India is over 56.1% in 2015-16.
In addition to this more than 50% of total export of services comes from export of software services in India. On the basis of this rapid growth in service sector growth rate will going to be more than 60 per cent in the next fifteen years in India. After China, India has got the second position as the fastest growing service providing country in the world.
The present study is all about the analysis of the potential and capability of the service sector in the economic growth of the country over the last couple of decades. The main aim of this study is to see the correlation between the growth in the Indian service sector along with growth in the economy in terms of growth in GDP, per capita income and foreign investment.

Economic Analysis of Artificial Intelligence & Its Implications in Business Management

Syeda Sarah Iram, Monisha Roy, H. Aishwarya, Samanvitha . — Mon, 21 Oct 2019 00:00:00 +0000

The value and power of Artificial Intelligence (AI) is growing dramatically every year and will soon dominate the internet and the economy as a whole. In this paper, it is proposed to assess the impact of Artificial Intelligence on business management. The effect of Artificial Intelligence on the cost and product curves are enumerated by graphical method. AI in the fields of finance, marketing and HR are described. An attempt is made to present applications of AI in business in other relevant areas.
Expert systems, machine vision and speech recognition form the basis of AI. This would enable use of such systems using computer language. Machine learning and language form the foundation of operations of systems where repetitive logic is used in solving human issues in a speedier way.
A definite caution need be expressed as regards use of working of these systems in large scale operations. While subtle human questions cannot be answered by programmed intelligence, the question of ethics cannot, however, be attempted by machines. What is true today as an ideal system for solution to a mass of humans may change over time. Such temporal changes cannot, however, be adapted by AI. The human who has made a system solution must remodify the AI of one time period over another time period.

A Study on Investors' Behaviour During Bull Phase in Indian Market with Special Reference to Bangalore City

N.S. Ravindra — Mon, 21 Oct 2019 00:00:00 +0000

No abstract.

Drivers of Employer Motivation in Banking Sector - A Radar Design Approach

M.J. Subramanyam — Mon, 21 Oct 2019 00:00:00 +0000

No Abstract.

Book Review

N.S. Viswanath — Mon, 21 Oct 2019 00:00:00 +0000

No Abstrcat.