Customers’ Perception and Preference towards Online Banking Services during the COVID-19 Pandemic Period in Erode District

Abstract

Banking is the blood of every economy that flows through all the sectors. A well structured banking sector plays a vital role in the development of the nation. The technological revolution has added to the penetration of banking sector into all the sectors of the economy. The entire banking system underwent a tremendous change after the invention of computer, internet and smart phone. Nowadays, all the banking services are done by internet through smart phone, the third palm of every human being. This study has made an attempt to analyse the customers’ perception and preference towards online banking services during the COVID-19 pandemic period with special reference to Erode District. The data has been collected from 250 sample respondents by adopting convenience sampling technique. The statistical tools like Percentage analysis and Henry Garrett Ranking technique are used. The study found that most of the respondents are satisfied with online banking services and the most important problem faced by them is delay in refunding the amount.