CHADHA, K.; VERMA, H. V. Creating Desire for ‘Undesirables’ by subverting Means-End Chain. Journal of Business Thought, [S. l.], v. 11, n. 1, p. 5–16, 2020. DOI: 10.18311/jbt/2020/25173. Disponível em: https://informaticsjournals.com/index.php/jbt/article/view/25173. Acesso em: 7 may. 2024.