KOKILA, V.; SAMPATHLAKSHMI, N. Impact of Word of Mouth Communication on Consumer Purchase Decision. Journal of Business Thought, [S. l.], v. 13, p. 95–104, 2022. DOI: 10.18311/jbt/2022/30023. Disponível em: https://informaticsjournals.com/index.php/jbt/article/view/30023. Acesso em: 27 apr. 2024.