PRAVEEN, S. Reverse Consumer Preference from Global Brands to Local Brands in the Soft Drink Industry. Nitte Management Review, [S. l.], v. 13, n. 1&2, p. 62–68, 2020. DOI: 10.18311/nmr/2019–2020/v13i1&2/26374. Disponível em: https://informaticsjournals.com/index.php/nmr/article/view/26374. Acesso em: 29 mar. 2024.