Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success

Authors

  • Balachandar Kaliappan
     Lecturer in Marketing, TUM School of Management, Chair of Marketing, Munich

DOI:

https://doi.org/10.18311/sdmimd/2022/31314

Abstract

No Abstract.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Author Biography

Balachandar Kaliappan, Lecturer in Marketing, TUM School of Management, Chair of Marketing, Munich

 

 

Downloads

Published

2022-01-09

How to Cite

Kaliappan, B. (2022). Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success. SDMIMD Journal of Management, 13(2), 75–76. https://doi.org/10.18311/sdmimd/2022/31314

Issue

Volume 13, Issue 2, September 2022

Section

Book Review

License

Copyright (c) 2022 Balachandar Kaliappan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC