@article{Akhila_2015, title={No Ordinary Disruption: The Four Global Forces Breaking All the Trends}, volume={6}, url={https://informaticsjournals.com/index.php/sdmimd/article/view/2659}, DOI={10.18311/sdmimd/2015/2659}, abstractNote={Today’s world is undergoing a series of significant changes owing to advent of new technologies resulting in a new set of challenges and risks. Innovations and discoveries have spurred disruptions changing the line of events in the modern world. The ones who survive this global transformation are the ones who adapt to the change and respond at the earliest. Strategic decisions pertaining to embracing the right emerging technology is imperative for business development. The need of the hour is to reset our intuition about the way we work and the way we perceive the world to work for sustainable growth in the long run. Times have drastically changed making it even more evident to evolve our decisionmaking process. Predictions for the future must be based on new lines of management intuition and careful estimations rather than on experience alone.}, number={2}, journal={SDMIMD Journal of Management}, author={Akhila, K.}, year={2015}, month={Sep.}, pages={55–57} }