@article{Kaliappan_2022, title={Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success}, volume={13}, url={https://informaticsjournals.com/index.php/sdmimd/article/view/31314}, DOI={10.18311/sdmimd/2022/31314}, abstractNote={<p>No Abstract.</p>}, number={2}, journal={SDMIMD Journal of Management}, author={Kaliappan, Balachandar}, year={2022}, month={Jan.}, pages={75–76} }