[1]
Thannikkottu, D., Dua, G. and Desai, A.K. 2023. A Systematic Literature Review on Humour Advertising: The ADO Model Approach. SDMIMD Journal of Management. 14, 2 (Oct. 2023), 1–16. DOI:https://doi.org/10.18311/sdmimd/2023/32653.