KALIAPPAN, B. Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success. SDMIMD Journal of Management, [S. l.], v. 13, n. 2, p. 75–76, 2022. DOI: 10.18311/sdmimd/2022/31314. Disponível em: https://informaticsjournals.com/index.php/sdmimd/article/view/31314. Acesso em: 20 apr. 2024.