Relationship of New Products Development with Sales Strategy in Isfahan Insurance Companies


Affiliations

  • Sanandaj Branch, Islamic Azad University, Department of Management, Isfahan, Iran, Islamic Republic of
  • Sanandaj Branch, Islamic Azad University, Department of Management, Tehran, Iran, Islamic Republic of
  • Sanandaj Branch, Islamic Azad University, Department of Management, Kermanshah, Iran, Islamic Republic of
  • Sanandaj Branch, Islamic Azad University, Young Researchers and Elite Club, Sanandaj, Iran, Islamic Republic of

Abstract

The present research has been designed and implemented to investigate the relationship between sales strategies and the development of new products in insurance companies in Isfahan. From the perspective of the method, this study is a descriptive study of the type of correlation, in terms of purpose, applied; in terms of collecting information, surveying is a time-cross-sectional one. The statistical population of this study includes 17 active insurance workers in Isfahan city. Reliability of the questionnaire was calculated by Cronbach's alpha for the sales strategy equal to 0.940 and for the development of new products was 0.768. The final findings of SPSS software showed a significant relationship between the development of new products and their dimensions (technology, management, marketing, and commercialization) with sales strategies in insurance companies, among which the commercialization dimension, had the highest correlation coefficient with sales strategies.

Keywords

Commercialization, Management, Marketing, New Product Development, Sales Strategy, Technology.

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