Verma, Harsh V., India
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Journal of Business Thought Volume 4 April 2013 - March 2014 - Articles
Psychology of Cool: Meaning and Marketing
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Journal of Business Thought Volume 8 April 2017- March 2018 - Article
Online Brand Building: Lessons from Top Brands
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Journal of Business Thought Volume 11, April 2020 - March 2021 - Articles
Creating Desire for ‘Undesirables' by subverting Means-End Chain
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Journal of Business Thought Volume 14, 2023 - Articles
Purpose, Semiotics and Rhetoric: A Study of Select Brands
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