Verma, Harsh V., Professor, Faculty of Management Studies, University of Delhi, New Delhi - 110007, Delhi, India
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Journal of Business Thought Volume 14, 2023 - Articles
Purpose, Semiotics and Rhetoric: A Study of Select Brands
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Jatinder Bir Singh
Principal, Sri Guru Gobind Singh College of Commerce
jbsingh@sggscc.du.ac.in
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