The Influence of Product Development and Innovation on Capturing Market Dominance
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Visiting Faculty, M. P. Birla Institute of Management, Bengaluru – 560001, Karnataka ,IN
G. Mahesh
DOI:
https://doi.org/10.18311/dbijb/2024/44267Keywords:
Capturing Market Dominance, Customer Needs, Globalization, Marketing, Market Share, New Product Development, Product Innovation, Product Life Cycle, Product Quality, Promotions, Test MarketingAbstract
New product creation is the primary calculate of financial progression laying out the monetary strategic advantage. The life cycle of products turns out to be moderately concise and it patterns to be more limited step by step. It implies that innovation turns into the key driver force in the economy. The innovation level is not adequate in Latvia. Perhaps of the most significant member in the innovation business will be business hatcheries in Latvia. This examination concentrate on burdens the job of assessment of each phase of innovation processes. The creators present an original strategy for the assessment of innovation processes stage by stage. This philosophy permits to distinguish the key difficulties that repress innovation. This technique permits to make substantial thoughts for improving the imaginative environment in the country. The consequences of the overview were broke down using the Likert model through SPSS examination, as it is the situation with this type of analytical exploration. Likewise, proposals and conclusion were made in light of the discoveries, and ends were delivered focusing on the fundamental worries of the review.
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Copyright (c) 2024 G. Mahesh
This work is licensed under a Creative Commons Attribution 4.0 International License.
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