Growth in Grocery Retailing in India-Competitive Landscape of Modern vis-a-vis Traditional Grocers


  • Xavier Institute of Management and Entrepreneurship, Bangalore
  • Department of Commerce and Management, Maharani College of Arts, Commerce and Management for Women, Bangalore



Grocery Retailing, Modern Retailing, Mom and Pop Stores and Traditional Retailing.


As India witnessed surge of modern retail format over the last decade, significant developments have taken place in its retail landscape. The authors felt it appropriate to check the reality at ground level to ascertain the truth in earlier projections or perceptions towards the modern vis a vis traditional grocery retailing. Hence a study was undertaken, largely relying on secondary data, to identify key trends which in turn would provide critical insights to the academicians, researchers and policy makers. The analysis was done for a review period from 2008-13 and forecast period from 2013-18. Key findings include a robust growth in terms of number of outlets and turnover of both modern and traditional formats during review period. The forecast seems to be more promising for modern retailers than it is for the traditional players. As the customer are getting more discerning, and strive to get value for money, convenience and product variety, the modern retailer should leave no room for complacency to meet the growing and varying needs of the consumers. The traditional mom and pop stores need to go for substantial makeover to remain relevant and a reckoning force in the booming sphere.


Download data is not yet available.


Metrics Loading ...


Basker, E. (2005). Job Creation or Destruction? LaborMarket Effects if Wal-Mart Expansion. The Review of Economics and Statistics. 87, 174–183.

Batt, P. J., & Cadilhon J. J. (2007). Proceedings of the International Symposium on Fresh Produce Supply Chain Management. Edited by Batt Peter J. and Cadilhon Jean-Joseph. RAP Publication 2007/21. Bangkok: AFMA Curtin University Department of Agriculture FAO

Blose, J., Tankersley, W. B., & Flynn, L. R. (2005). Managing Service Quality Using Data Envelopment Analysis. Quality Management Journal. 12(2), 7–24.

Debajani., & Hari, G. M. (2008). Organised Retail in India: A Case Study of Bal-Wart. Indian Journal of Marketing, 38, 35–44.

Earnst & Young Flavours of incredible India Opportunities in the food industry. Retrieved from Reports/Flavors of Incredible India 09. pdf on 20th May 2015.

Fernandes, M., et al. (2000). India's Retailing Comes of Age. Mckinsey Quarterly, (4), 94–102.

Goetz, S. J., & Swaminathan, H. (2006). Wal-Mart and Countrywide Poverty. Social Science Quarterly, 87(2), 211–226.

Goswami, P. (2009). Would Kiranas in Urban India Survive the Modern Trade Onslaught? Insight from Efficiency Perspective Advances in Consumer Research - AsiaPacific Conference Proceedings, pp. 8344–8345.

Holsi, H. P. (2009). Traditional and Modern Grocery Retailing In Malaysia. Retail Digest, 22–29.

Kakkar, S. (2008). The Future of Kirana Stores and Implications for National Brands, 9th Marketing and Retail Conclave Organized by Technopak February 19–21, The Taj Palace New Delhi India.

Kalhan, A. (2007). Impact of malls on small shops and hawkers. Economic and Political Weekly, pp. 2063–2066.

Mandhachitara, R., & Santimauro, F. (2011). Sustaining Traditional Grocery Store Formats in an Increasingly Modern Trade Shopping Environment. Proceedings of the Northeast Business & Economics Association. pp. 286–294. ISSN: 1936203X.

Mathew, J., et al. (2008). Impact of Organized Retailing On The Unorganized Sector Indian Council for Research on International Economic Relations May. Retrieved from report_27052008.pdf on 1st December 2014.

Meena, R. N. (2014). Dynamics of Organised Retailing in Bangalore with Reference to Fresh Fruits Vegetables and Food Products Jawaharlal Nehru Technological University Hyderabad Unpublished manuscript.

Peter, J. B., & Jean-Joseph, C. (2006). Proceedings Of The International Symposium On Fresh Produce Supply Chain Management Lotus Pang SuanKaeo Hotel Chiang Mai Thailand December.

Richa, J. (2011). Organized Retailing and its Effect on Grocery Stores with Special Reference to Kota City. Journal of Marketing & Communication. 6(3), 21–29.

Sadaf, S., & Shyama, K. (2010). Delighting the Customers' Senses - Key to Store Differentiation. Indian Journal of Marketing Number, 40(6).

Sanghvi, N. (2007). I have seen the future and it works. The Economic Times, Kolkata Edition, pp. 4.

Shaik, S. B. (2009). The Economic Impact of Department Stores on Small Vendors in Kurnool District Andhra Pradesh. Indian Journal of Marketing, 39.

Shankar, G., & Priya, S. (2009). Corporate Retail: Dangerous Implications for India's Economy. Economic and Political Weekly, 44.

Sobel, R. S., & Dean, A. M. (2006). Has Wal-Mart Buried Mom and Pop?: The Impact of Wal-Mart on Self Employment and Small Establishments in the United States. Retrieved from sobel/WalMart/Walmart.pdf last accessed on 23.2.07.

Som, A. J. (2012). An Empirical Study on Factors Influencing Store Image, Satisfaction and Loyalty in Department Stores. Graphic Era University, Dehradun Unpublished manuscript. Retrieved on 20th May 2015 from http:// handle/10603/5132.

Sreejit, D. & Jagathy, R. V. P. (2007). Organized Retail Market Boom and the Indian Society. International Marketing Conference on Marketing & Society, IIMK 8, 1.

Sridhar, V. (2007). Retail Invasion Front Line, 24(13), 13. The Economist. (2014). Modern food retailing has struggled to win customers from India's old-fashioned merchants. Retrieved from business/21625799-modern-food-retailing-has-struggledwin-customers-indias-old-fashioned-merchantslong on 20th May 2015.

Vijay, K., et al. (2008). Organised Food Retailing: A Blessing or a Curse?. Economic and Political Weekly, 43.

Vijaya, D. P. V. (2007). The spread of Organized Retailing in India-with a special Reference to Vijayawada City. Indian Journal of Marketing. 37, 3–9.

Vijayraghavan, K., & Ramsurya, M. V. (2007) Mom and pop happy letting a rich tenant take over. The Economic Times. pp. 4.

Wal-Mart, W. (2005). Grand Opening: With a New Store Opening Nearly Every Day What is Wal-Mart's Impact on America's Small Businesses?. Wal-Mart Watch: Low Prices at What Cost? Wal-Mart Watch Annual Report Center for Community and Corporate Ethics. pp. 10.




How to Cite

Meena Rani, N., & Ramachandra, K. (2015). Growth in Grocery Retailing in India-Competitive Landscape of Modern vis-a-vis Traditional Grocers. SDMIMD Journal of Management, 6(2), 9–18.



Research Papers