The Effectiveness of e-Recruitment Adoption: A TAM Approach Examining User Perspectives

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Authors

  • S. Sathyanarayana
     M.P. Birla Institute of Management, Associates Bharatiya Vidya Bhavan, Bangalore – 560001, Karnataka ,IN
  • T. Mohanasundaram
     Department of Management Studies, M. S. Ramaiah Institute of Technology, Bangalore – 560054, Karnataka ,IN
  • D. Shanthi
     Department of Management, Yenepoya (Deemed to be University), Bengaluru – 560064, Karnataka ,IN
  • P. Rajendra
     Department of Management Studies, M. S. Ramaiah Institute of Technology, Bangalore – 560054, Karnataka ,IN

DOI:

https://doi.org/10.18311/sdmimd/2024/41928

Keywords:

e-Recruitment, Innovation, Perceived Ease of Use, Perceived Enjoyment, Perceived Usefulness, Talent Management, Technology Acceptance Model
JEL Classification: O15, J24, E24, J62

Abstract

E-recruitment and its effective implementation is necessary for organizations that focus to channelize hiring, reduce costs, and attract a diverse talent pool in the present era. It is vital to understand and analyse the adoption of e-recruitment websites by job-seekers in India by focusing on factors like perceived usefulness, perceived enjoyment, and perceived ease of use. The main goal of this study is to establish the relationship between these antecedents and the user acceptance of e-recruitment in the Indian context. This cross-sectional study with descriptive research design used purposive sampling. The responses on pre-tested research instrument was collected from 612 respondents that validated the degree of relationship among the chosen factors. Perceived ease of use and pleasure positively correlated with perceived usefulness. Perceived usefulness positively impacts e-recruitment website usage. This research examined job-seekers’ acceptance of online recruiting using the Technology Acceptance Model (TAM). This study is beneficial for Human Resource (HR) recruiters, research scholars, HR professionals, job seekers, manpower consultants, and those who use technology to recruit employees. The study found that perceived enjoyment and perceived usefulness of the technology were two major drivers of job-seekers attitude towards adoption of e- recruitment websites in India at (p<0.001). The research would assist decision-makers understand recruiting website adoption antecedents. The widespread adoption of this technology will help in economizing for both firms and job-seekers, apart from knowing the job-seekers behavioural intent to adopt internet recruitment websites.

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Published

2024-03-28

How to Cite

Sathyanarayana, S., Mohanasundaram, T., Shanthi, D., & Rajendra, P. (2024). The Effectiveness of e-Recruitment Adoption: A TAM Approach Examining User Perspectives. SDMIMD Journal of Management, 15, 87–99. https://doi.org/10.18311/sdmimd/2024/41928

Issue

Volume 15, Special Issue, 2024

Section

Articles

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Copyright (c) 2024 S. Sathyanarayana, T. Mohanasundaram, D. Shanthi, P. Rajendra

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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