The Transformative Power of Storytelling in the Resource Industry

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Authors

  • Catherine Lalut
     Senior Mining Engineer, Founder and President, Women in Mining and Engineering, Western Australia ,AU

DOI:

https://doi.org/10.18311/2MEOGA/2024/v1i2/45405

Keywords:

Storytelling, Resource Industry, Corporate Social Responsibility, Innovation, Safety Culture, Sustainability

Abstract

Storytelling—an ancient skill for transmitting knowledge, values, and culture—has evolved into a crucial tool in the resource industry. It serves various practical purposes, from enhancing safety to fostering innovation and reducing CO₂ emissions. This article delves into the importance of storytelling in the resource industry, highlighting its impact on safety, education, training, corporate social responsibility, and sustainability, offering a promising path towards a more sustainable and hopeful future.

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Published

2024-09-12

How to Cite

Lalut, C. (2024). The Transformative Power of Storytelling in the Resource Industry. Mineral Metal Energy Oil Gas and Aggregate Journal, 1(2), 85–87. https://doi.org/10.18311/2MEOGA/2024/v1i2/45405

Issue

Volume 1, Issue 2, June 2024

Section

Feature Article

 

References

Stanford University. The Impact of Storytelling on Memory Retention. 2020.

Edelman Trust Barometer. Global Trust in Business Report. 2023.

McKinsey and Company. Sustainability Communication and Brand Perception. 2021.

PwC. Innovation through Storytelling: A Corporate Perspective. 2022.

Yale University. Enhancing Knowledge Retention through Stories. 2021

HubSpot. The Power of Video Marketing. 2022.

Deloitte. The Influence of Data-Driven Narratives on Decision-Making. 2023.