Self Reporting Method in Business Surveys

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  • Department of Statistics, Bangalore University, Bangalore ,IN


Dual Frame Sampling, Self Reporting, Telephone Cluster Sampling, Web Based Design.
Strategic Management and Business Policy


This article reviews the role of self reporting (SR), by survey respondents in business research, given the now widely spread web and online facility with readily accessible panels. In this context, it outlines (a) the effects of response format (b) uses of SR information (c) dropout pattern on the web, together with affecting factors and (d) dual frame sampling for rare groups. Relevant empirical evidences, wherever necessary, are cited.




How to Cite

Srivenkataramana, T. (2007). Self Reporting Method in Business Surveys. DHARANA - Bhavan’s International Journal of Business, 1(1), 38–40. Retrieved from



Research Articles



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Galesic M (2006). Dropouts on Web: Effects of interest and burden experienced during an online survey, Journal of official statistics 22(2), 313-328.

Kalton G (2001). Practical methods for sampling rare and mobile populations. Proceedings of the American Statistical Association, section on Survey Research Methods, August.

Lee E., Hu, M. Y. and Toh, R. S. (2000). Are consumer survey results distorted? Systematic Impact of Behavioural Frequency and Duration on Survey Response Error, Journal of Marketing Research, 37, 125-133.

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