The Impact of the Department of Public Relations and Media on Crisis Management: Case Study of the Greater Salt Municipality, Jordan


Affiliations

  • Al-Balqa’ Applied University, Department of Business Administration, Faculty of Business, Jordan
  • Independent Scholar, Jordan

Abstract

Greater Salt Municipality is a vital sector in Jordan that deal with crises to compel them directly to deal with media and public opinion and requires adopting the modern administrative methods to take preventive provisions or predict the crisis’s occurrence before it happens. Thus, the present study planned to clarify the Public Relations and Media Department’s impact on the Greater Salt Municipality’s crisis management. The researchers developed a questionnaire to collect data from selected study populations. Thus, both the retrieved and valid questionnaires for analyses (130) out of (135) copies distributed to the study sample utilized as the simple random sampling to collect data. Further, the researchers had used arithmetic means, percentages, simple regression standard deviation, frequencies, and multiple regressions to attain the outcome. The study reached the conclusions with the important result that statistically significant, which may help the Department of Public Relations and media on Crisis Management in Greater Salt Municipality.


Keywords

Public Relations Department, Media, Crisis Management, Greater Salt Municipality

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