Working Rural Women - Acknowledgement on Various Roles


  • Kristu Jayanti School of Management, Bengaluru, Karnataka, 560077, India


There are transformations happening in the social and economic front in the rural areas of India. Among the many changes, perception on women’s employment in information technology-enabled service companies among the rural society is emphasised in this study. This paper focuses on the views among the rural public towards changing woman’s roles and responsibilities in the family beyond the roles as a mother or wife due to an increase in women’s employment in information technology-enabled services companies. The article tries to examine whether there is a change in the perception between males and females in the rural area towards women’s employment. Besides, the study tries to see whether the working woman’s contribution to family wellbeing is influenced by childcare, more earning by husband, household duties and good relationship with children. Eight hundred and eleven samples were collected from four different districts of two states in India. The statistical tools used for the study are T test, Anova, multiple regression and discriminant analysis. The demographic variables considered for this study includes age, gender and education. The regression analysis revealed that wellbeing of the family is related to woman’s involvement in taking care of children, involving in household activities and maintaining good relations with children. The discriminant analysis reveals that there is no difference between the genders regarding her employment. The mind set of women taking care of children and household activities still remain priority but their perception that husband’s earning should be more than wife and spending extra time outside for official purpose is not given significance. There is a positive change in the attitude of the rural society towards woman’s employment. Her involvement in childcare and household activities is for the wellbeing of the family and for the future generation. This positive outlook encourages more women to the workforce in rural areas.


Childcare, Gender, Household, Rural, Woman, Working

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