Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood
AbstractAdvertisements are among the most visible of the marketing strategy and have been the subject of great deal of attention in the last ten to fifteen years. The objectives of advertising by food company are growth and profit by increasing purchase. Advertising is an important aid in 'optimizing consumer choice" because it Informs potential purchasers of a product, its existence and attributes.
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How to Cite
Chopra, S., Thomas, S., & Singh, K. (2000). Impact of Television Advertisement on Food Consumption Pattern in Middle Childhood. The Indian Journal of Nutrition and Dietetics, 37(4), 116–123. Retrieved from https://informaticsjournals.com/index.php/ijnd/article/view/7007
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