Quality Awards as Motivators in Achieving Total Quality Management


  • NMAM Institute of Technology, Nitte-574 110, Karnataka




TQM, India, Quality Award, Motivators.


Total Quality Management (TQM) supports the organizations in their efforts to obtain satisfied customers. A major boost to the growth of TQM is the promotion of quality award models like Deming Application Prize, Malcolm Baldrige National Quality Award, Rajiv Gandhi National Quality Award and CII-EXIM Bank award. These award frameworks are used by many organizations to assess and benchmark their level of TQM implementation. The common purpose of quality award is to promote excellence in quality and implementation of total quality management in enterprises. Many Indian companies have spruced up quality efforts with TQM and have even won the quality awards. This paper describes, compares and analyses some important quality awards which are in use in India. The methodology adopted is based on the critical comparison of criteria of various quality award models. The objective of this paper is to to know how TQM principles are incorporated in these quality award models.


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How to Cite

Subrahmanya Bhat, K. (2010). Quality Awards as Motivators in Achieving Total Quality Management. SDMIMD Journal of Management, 1(2), 40–52. https://doi.org/10.18311/sdmimd/2010/2807