Volume 1, Issue 2, September 2010
Published:
2010-09-01
Editorial
Articles
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Identifying Opportunities to Improve Sales Performance of Diamond Jewelries in Coimbatore
Keywords:
Marketing, Consumer Behavior, Diamond Jewelries.Abstract views: 149 times|
Download: 90 times|
https://doi.org/10.18311/sdmimd/2010/2805
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Sustainable Marketing Strategies for the Micro, Medium and Small Scale Industries of West Bengal - An Empirical Study on Bamboo Artifacts
Keywords:
Micro, Small and Medium Enterprise, Bamboo Artifact, Marketing Strategy, Value Chain Analysis.Abstract views: 127 times|
Download: 211 times|
https://doi.org/10.18311/sdmimd/2010/2806
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Quality Awards as Motivators in Achieving Total Quality Management
Keywords:
TQM, India, Quality Award, Motivators.Abstract views: 420 times|
Download: 115 times|
https://doi.org/10.18311/sdmimd/2010/2807
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Customer Service Quality Gap in Food Retailing: An Empirical Study in Bangalore
Keywords:
Customer Gap, Service Quality, SERVQUAL, Organized Food Retailing, Supermarket.Abstract views: 83 times|
Download: 59 times|
https://doi.org/10.18311/sdmimd/2010/2808
Book Review
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The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played inside Lehman Brothers
Abstract views: 69 times|
Download: 71 times|
https://doi.org/10.18311/sdmimd/2010/2809
Case Study
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To be or Not to be a Leader
Abstract views: 65 times|
Download: 70 times|
https://doi.org/10.18311/sdmimd/2010/2810