Volume 1, Issue 2, September 2010
Published:
2010-09-01
Editorial
Articles
-
Identifying Opportunities to Improve Sales Performance of Diamond Jewelries in Coimbatore
Keywords:
Marketing, Consumer Behavior, Diamond Jewelries.Abstract views: 200 times|
Download: 113 times|
https://doi.org/10.18311/sdmimd/2010/2805
-
Sustainable Marketing Strategies for the Micro, Medium and Small Scale Industries of West Bengal - An Empirical Study on Bamboo Artifacts
Keywords:
Micro, Small and Medium Enterprise, Bamboo Artifact, Marketing Strategy, Value Chain Analysis.Abstract views: 235 times|
Download: 296 times|
https://doi.org/10.18311/sdmimd/2010/2806
-
Quality Awards as Motivators in Achieving Total Quality Management
Keywords:
TQM, India, Quality Award, Motivators.Abstract views: 1395 times|
Download: 246 times|
https://doi.org/10.18311/sdmimd/2010/2807
-
Customer Service Quality Gap in Food Retailing: An Empirical Study in Bangalore
Keywords:
Customer Gap, Service Quality, SERVQUAL, Organized Food Retailing, Supermarket.Abstract views: 129 times|
Download: 81 times|
https://doi.org/10.18311/sdmimd/2010/2808
Book Review
-
The Devil's Casino: Friendship, Betrayal, and the High Stakes Games Played inside Lehman Brothers
Abstract views: 127 times|
Download: 105 times|
https://doi.org/10.18311/sdmimd/2010/2809
Case Study
-
To be or Not to be a Leader
Abstract views: 123 times|
Download: 98 times|
https://doi.org/10.18311/sdmimd/2010/2810